Michael Bloos was the leader of the workshop, where storytelling was teached to young designers from Saudi Arabia
t’s a meeting of the minds, as experts from the Netherlands and Saudi Arabia come together to teach our participants at our “New Hero Material Lab.”
You will enter a “playground” where designers, researchers, students, and entrepreneurs can learn new techniques from Dutch and Saudi experts on how to create new bio-based materials in three phases.
The first phase of this challenge is “Search and Presentation,” where Dutch company New Heroes’ designers, producers, and artists will present their bio-based creations to a live audience. “Exhibition of biobased materials and design” is the second phase, which will showcase New Heroes’ design products and materials manufacturing techniques. “Creating Mycelium” is the third and final phase, where participants will engage in a new mind-opening workshop.
Saudi experts will include specialists from Saudi Aramco, King Abdullah University of Science and Technology (KAUST), and Material Matters.
The Bio-based lab’s first phase, “Search and Presentation”, will see Dutch company New Heroes’ designers, producers, and artists present to a live audience thei bio-based creations. Followed by the “Exhibition of biobased materials and design” phase, which will showcase New Heroes’ design products and materials manufacturing techniques. The third and final phase “Creating Mycelium” will introduce participants to a new mind-opening workshop.
Saudi experts will include specialists from Saudi Aramco, King Abdullah University of Science and Technology (KAUST), Material Matters and Imam Abdulrahman Bin Faisal University.
“A pivotal workshop nodding to Saudi Arabia’s desire to wean itself off its dependence on oil and towards the establishment of a creative and diverse economy was Bio Lab by Netherlands-based Company New Heroes. In it Saudi scientists and designers experimented with bio-based materials from Saudi Arabia and the Netherlands in an effort to devise spaces and contraptions for new biotechnology in both countries.”